Privacy Policy

SmilePath Pty LTD

Introduction

Welcome to the privacy policy of SMILEPATH Australia. This policy describes how we collect, use, maintain, protect, and disclose your information when you visit our website, www.smilepath.com.au and in specific offline scenarios.

It also explains your rights in relation to your information and the legal basis we rely on for processing your information. We are committed to safeguarding your personal information in compliance with the Privacy Act 1988 (Cth) ("the Act") and, where applicable, the European Union General Data Protection Regulation 2016/679 ("GDPR").

This privacy policy applies to information collected:

On this Website

In email, text, and other electronic messages between you and us

Through mobile and desktop applications downloaded from this Website

At trade shows, exhibitions, conferences, networking events, and similar In-person Events

In any other circumstances where you have provided personal information to us

This policy does not apply to information collected:

Through any other means, including on any other website operated by the company or third parties.

By any third party, including our affiliates and subsidiaries, or through any applications or content linked to or accessible from the Website.

Please read this privacy policy carefully. By accessing or using this Website or providing your information to us, you agree to the terms of this policy. If you do not agree, please do not use our Website. We may update this privacy policy from time to time, and your continued use of the Website after changes have been made will signify your acceptance of those changes. We recommend checking the policy periodically for updates.

Information We Collect

Personal Information

When you use our Website or interact with us offline, we may collect personal information that you provide voluntarily, such as your name, contact details, and other information that can identify you individually.

Non-Personal Information

We may also collect non-personal information, such as demographic data, browser type, operating system, and other anonymous statistical information regarding your use of the Website.

How We Use Your Information

We use the information we collect to:

Provide you with the requested products, services, or information

Customize and improve our Website and offerings

Communicate with you about our products, services, and promotions

Respond to your inquiries and provide customer support

Analyze and monitor usage trends and preferences

Comply with legal obligations and enforce our rights

Information Disclosure

We may disclose your information to:

Third-party service providers who assist us in operating our business and providing our services

Affiliates and subsidiaries for internal business purposes

Comply with legal requirements, enforce our rights, or protect the safety of others

Any third parties with your consent or as otherwise required or permitted by law

Analyze and monitor usage trends and preferences

Comply with legal obligations and enforce our rights

Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission or storage is completely secure.

Your Rights and Choices

You have certain rights regarding your personal information. These may include the right to access, correct, or delete your information, as well as the right to object to or restrict certain processing activities. Please contact us using the information provided below to exercise your rights.

Third-Party Links and Content

Our Website may contain links to third-party websites or include third-party content. These third parties have their own privacy policies and practices, which we do not control. We are not responsible for their websites, content, or actions.

Children Under the Age of 16

Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are under 16, please do not provide any information on this Website or its features. If we learn that we have collected personal information from a child under 16 without parental consent, we will delete that information. If you believe we may have any information about a child under 16, please contact us at team@smilepath.com.au.

Information We Collect About You and How We Collect It

We may collect various types of information from users of our Website and at in-person events, including:

Personal information, such as name, address, email address, phone number, or other identifiers that can be used to contact you online or offline.

Non-identifying information that is about you but does not individually identify you, such as search terms.

Information about your internet connection, device, and usage details.

We collect this information directly from you when you provide it to us automatically as you navigate through the site, using cookies and other tracking technologies.

Information You Provide to Us

The information we collect on our Website may include:

Information you provide by filling out forms on our Website, such as when registering, subscribing to our services, or requesting further information.

Records and copies of your correspondence if you contact us.

Details of transactions you carry out through our Website and the fulfillment of your orders, including any required financial information.

Your search queries on the Website.

You may also choose to provide information that will be published on public areas of the Website or transmitted to other users or third parties (referred to as "User Contributions"). Please be aware that sharing your User Contributions is done at your own risk, as no security measures are perfect. We cannot guarantee that your User Contributions will not be viewed by unauthorized individuals.

Information We Collect at In-person Events

At in-person events, we collect information that you provide by filling in forms, such as when registering, subscribing to our services, or requesting further information. This includes any information you provide via business cards or similar instruments. We may also collect information that you provided to the event organizers, which may be shared with us as part of our participation, such as through badge scanning or similar mechanisms.

Information We Collect Through Automatic Data Collection Technologies

When you interact with our Website, we may use automatic data collection technologies to gather certain information about your browsing actions, equipment, and patterns. This includes details of your visits to our Website, such as traffic data, location data, logs, and other communication data, as well as information about your computer and internet connection, such as your IP address, operating system, and browser type.

The information we collect automatically is statistical data and does not include personal information. However, we may associate this data with personal information we collect from other sources or that you provide to us. These technologies help us improve our Website and provide a better and more personalized service. They enable us to estimate audience size and usage patterns, store information about your preferences, speed up searches, and recognize you when you return to our Website.

We use cookies, which are small files placed on your computer's hard drive, for this automatic data collection. Cookies allow web applications to tailor their operations to your needs, preferences, and interests by gathering and remembering information about your browsing behavior. You can choose to accept or decline browser cookies. However, please note that if you decline cookies, you may not be able to access certain parts of our Website unless you have adjusted your browser settings accordingly. We do not collect personal information automatically, but we may link this information to personal information about you that we collect from other sources or that you provide to us.

Third-Party Content

This Website may feature third-party advertisements or other content, including links to external websites. If you choose to click on these links and visit other websites, we recommend reviewing the privacy policies published on those sites. We take no responsibility and assume no liability for the condition or content of any third-party websites linked to this Website.

How We Use Your Personal Information

We use the personal information we collect about you or that you provide to us in the following ways:

• To fulfill the purpose for which the information was collected, as stated or reasonably apparent at the time of collection.
• To conduct our business operations.
• To present our Website and its contents to you.
• To provide you with information, products, or services that you request from us.
• To send you notices regarding your account, including expiration and renewal notices.
• To fulfill our contractual obligations and enforce our rights arising from any contracts entered into between you and us, including billing and collection purposes.
• To notify you about changes to our Website, products, or services.
• To enable your participation in interactive features on our Website.
• To pursue our legitimate interests in conducting our business (provided your rights are not overridden), such as identifying opportunities to improve our services to you and performing administrative and operational tasks.
• Where necessary for the performance of a contract, such as verifying your identity in a transaction.
• For any other purposes that we may describe at the time of collecting the information.
• For any other purposes with your consent.
• As required or permitted by law, which may include a secondary purpose related to the original purpose of collecting the personal information and which you would reasonably expect us to use or disclose your personal information for.
• Third parties, such as NextRoll, may place cookies on the browser you use for targeted advertising, measurement, and analytics purposes.

We may also use your personal information to contact you about goods and services that may be of interest to you. If you do not want us to use your information in this way, please indicate your preference by checking the relevant box on the data collection form. For more information, please refer to the "Choices About How We Use and Disclose Your Information" section.

Disclosure of Your Information

We may share information about our users in an aggregated form that does not identify individuals.

We may disclose personal information in the following circumstances:

• To our employees, subsidiaries, and affiliates.
• With dental providers, as necessary for the Services you request.
• To contractors, service providers, and other third parties who assist us in supporting our business. These parties are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
• In the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale of some or all of SMILEPATH Pty Ltd.'s assets, personal information held by SMILEPATH Pty Ltd. about our Website users may be transferred to a buyer or successor.
• To fulfill the purpose for which you provide the information, including processing orders or requests made by you.
• For any other purpose disclosed by us when you provide the information, or with your consent.

We may also disclose your personal information:

We may share information about our users in an aggregated form that does not identify individuals.
We may disclose personal information in the following circumstances:

To comply with any court order, law, or legal process, including government or regulatory requests.

With dental providers, as necessary for the Services you request.

To enforce our terms of use and other agreements, including for billing and collection purposes.

If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of SMILEPATH Pty Ltd., our customers, or others. This may include sharing information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Overseas Disclosure

Personal information we collect and hold is stored in our locally housed data servers in Amazon Web Server Sydney, Australia. We may use cloud-based service providers, located in the USA, for certain functions such as email and accounts, who may store certain information on our behalf.

Some third parties with whom we share personal information may be located outside Australia. While these third parties are typically subject to privacy and confidentiality obligations, it's important to note that these obligations may differ from and be less stringent than the requirements of privacy laws in Australia.

For UK/EU residents, please note that your personal data will likely be transferred outside of the European Economic Area ("EEA") when provided to us since we are based in Australia. When we transfer your personal data to other entities, we ensure that relevant protections are in place. This may involve transferring data to countries that have been deemed to provide adequate protection for EEA data, or using approved transfer mechanisms such as the European Commission's Standard Contractual Clauses or relying on Privacy Shield certification for transfers to US-based third parties, if applicable.

Choices Regarding Your Personal Information

We value your control over the personal information you provide to us and offer the following options:

Tracking Technologies and Advertising: You can customize your browser settings to refuse or receive alerts about browser cookies. For managing Flash cookies, visit Adobe's website. Note that disabling or refusing cookies may affect certain parts of the site's accessibility or functionality.

Promotional Offers: If you prefer not to receive promotional emails promoting our own or third-party products or services, you can opt out by checking the relevant box on the data collection form or by sending an email to  team@smilepath.com.au Unsubscribe links are also provided in marketing emails from SMILEPATH.

Please note that opting out may not apply to information related to product purchases, warranty registration, product service experiences, or other transactions with the Company.

We do not control how third parties collect or use your personal information for interest-based advertising. However, these parties may offer options to opt out of such collection or use. You can opt out of targeted ads from members of the Network Advertising Initiative (NAI) on the NAI's website, and use the NAI opt-out tool for further control.

Rights of UK/EU Residents

Residents of the UK/EU have additional rights under the GDPR, including:

Right to Erasure: You can request the deletion of your personal data (right to be forgotten).

Right to Access: You can obtain a copy of your personal data upon request.

Right to Data Portability: You can transfer your personal data to another person or entity.

Right to Restrict/Object to Processing: You can restrict or object to the processing of your personal data or withdraw your consent to processing.

Right to Lodge a Complaint: You have the right to file a complaint with a supervisory authority.

If you have any inquiries regarding these rights, please contact us.

Accessing, Correcting, and Complaints

You can access and modify your personal information by logging into the Website and visiting your account profile page. To request access, correction, or deletion of your personal information, or if you have privacy-related questions or complaints, you can email us at  team@smilepath.com.au. Please note that deleting your personal information may also result in the deletion of your user account.

Regarding complaints, we handle them confidentially and aim to resolve them within a reasonable time frame as required by applicable laws. If we cannot resolve your concerns, you can contact the Office of the Australian Information Commissioner or the relevant local regulator in your European jurisdiction.

Retention of Personal Information

Unless required to be retained by law, we keep your personal information as long as you maintain an account with us or until you request the deletion of your data. Certain legal requirements may mandate retaining specific information for defined periods, such as 7 years or for legal services. We may also retain personal information after ceasing services for purposes like enforcing our terms, auditing, insurance, resolving legal claims, or proper record keeping.

Data Security

We have implemented various measures to safeguard your personal information against accidental loss and unauthorized access, use, alteration, and disclosure. We encrypt payment transactions and passwords to enhance security.

Upon receiving your personal information, we take reasonable steps internally and externally to protect its security and maintain data integrity. We employ a combination of technological and policy-based methods to ensure the protection of this data. Our use of Secure Sockets Layer (SSL) technology, an advanced encryption protocol, helps secure information transmission. We do not retain or disclose your credit card numbers once your order is processed. It is important for you to take precautions against unauthorized use of your password and computer. You are responsible for maintaining the confidentiality of your account number and password. Please note that we will never request your password in an unsolicited phone call or email.

The safety and security of your personal information also depend on your actions. If you have a password for accessing specific areas of our Website, it is essential that you keep it confidential and refrain from sharing it with others.

While we strive to protect your personal information, it is important to acknowledge that transmitting data over the internet is not entirely secure. Despite our best efforts, we cannot guarantee the absolute security of personal information transmitted to our Website. Any transmission of personal information is done at your own risk. We are not responsible for any circumvention of privacy settings or security measures present on the Website.

Changes to Our Privacy Policy

We adhere to the practice of posting any changes made to our privacy policy on this page. In the event of material changes in how we handle your personal information, we will provide notice through a notification on the Website's homepage. The revision date of the privacy policy is indicated at the top of the page. It is your responsibility to ensure that we have an up-to-date, active, and deliverable email address for you. We recommend periodically visiting our Website and reviewing this privacy policy for any updates.